Industry solution

More applicable industries of big data, a science and technology intelligence camp

Insurance business performance

The data tags are mainly insurance demand groups, and the related insurance information category browses the data. Marketing means to reach by SMS, free insurance and short-term insurance, customer service follow-up marketing long-term insurance. At present, the marketing performance of 10,000 free insurance write-offs every day, short insurance 2,000, M2 renewal rate is generally 60%.

Achievements in banking and financial business

The data tags are mainly users applying for credit cards and credit loans, and are related to users' credit risk control data. Marketing means to SMS or robot + hang up SMS, promote the completion of the user application, and then transferred to the bank company to follow up the operation. Credit cards, credit loans and other demand customers mainly purchase credit cards, credit audit and audit users, which can achieve an efficiency of about 3%, with an average of 600 credit per day.

Results of Internet 2C service

The data tags are mainly competitive user owners, which are related to urban white-collar workers and urban user data. Marketing means to SMS or robot + hang-up SMS, promote the completion of user registration, and then transferred to the operation of the Internet company. Vertical e-commerce and life e-commerce customers mainly purchase registered users, which can achieve a registration rate of about 1%, a first purchase rate of about 49%, and a repurchase rate of about 70%.

Achievements in automotive business

The data tag is mainly based on the number of daily active users of second-hand cars and the data of car search users, which assists the user data of Automobile Forum. The marketing means are mainly manual call or robot marketing, consult the initial intention of car purchase, and then transfer to the customer professional customer service to guide the purchase process. Customers mainly purchase retained capital or direct purchase clues, which can reach a retention rate of about 6%.

Business performance of interest education

The data tag is mainly based on the K12 user tag system, which is related to the daily active users of each K12 organization browsing the user data and the basic database of science and technology creation. By means of manual marketing, the user's intention is determined by manual marketing, and then transferred to the full-time group of institutions to confirm the purchase intention of the big class. Homework help and high-way and other demand customers mainly purchase small classes, which can reach a purchase rate of about 2%, and a maximum purchase rate of about 30%.